Privacy Policy

The team working on the Backyard Nature campaign takes protecting your data as seriously as you take protecting your patch.  Much like you want to make sure you guard the many wonderful insects and bees that are living within your patch, we want to guard the personal data that you have trusted us with.  We have explained exactly what we do with your personal data, and how we protect it, in this Privacy Policy.  Please make sure that you have a read (or ask a Grown Up to read it to you). 

 

  1. WHO ARE WE?

Backyard Nature is a programme (Programme) that is grown and run by Semble.  For the purposes of this Privacy Policy, Semble will be the controller, meaning Semble determines how and to what extent your personal data will be processed. 

Semble is a trading name of Project Dirt Ltd. Semble’s registered office is located at The Ark, 237 Pentonville Road, London, N1 9NG, United Kingdom. 

Semble are registered with the Information Commissioner’s Office on the public register of data.  Semble’s ICO details can be found on the ICO website here. Our registration number is: ZA288732.

If you have any questions about this Privacy Policy, or want to chat to us about how we use your personal data, you can contact us at: 

Email: backyardnature@semble.org

Address: Semble, The Ark, 237 Pentonville Road, London, N1 9NG, United Kingdom. 

 

CHANGES TO THE PRIVACY NOTICE AND YOUR DUTY TO INFORM US OF CHANGES  

This version was last updated on [05/06/2019]. Sometimes, we may need to change this Privacy Policy so that it always reflects what we do with your personal data.  Any changes that we make will be posted on this page.   

To make sure that we can help you protect your patch (and to help us make sure that we are complying with the applicable laws and regulations) it is important that the personal data we hold about you is accurate and current. Therefore, please make sure that you tell us if your personal data changes during your relationship with us.

 

THIRD-PARTY LINKS  

This website includes links to third-party websites. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

 

  1. WHAT TYPES OF PERSONAL DATA DO WE COLLECT AND WHERE DO WE GET IT FROM?

We have made a list about the kinds of personal data we may collect about you, and where we have got it from:

 

Category

What type of personal data are we collecting

Where have we collected it from

Identity Data

Your date of birth

You

Location Data

Your postcode

You

Contact Data

Your email address

You

Marketing Data

Your preferences on whether you want to receive marketing from us and our third parties

You

 

We also use cookies and similar technologies to collect anonymised details about your visits to the Backyard Nature website (such as your IP address, what device you are using and which areas of the site you visit).  For more information regarding how we use cookies and similar technologies in connection with your use of our website, please read our Cookie Policy

 

  1. HOW WE USE YOUR PERSONAL DATA

We will only use your data if the law lets us.  We have set out how we use different aspects of your personal data in the table below:

 

Category

How we will use your personal data

Identity Data:

–        Date of birth

We ask for your date of birth because we need to know how old you are so that we can make sure that we are complying with Data Protection Laws.  If you are under 13, you need a grown up to sign up to Backyard Nature on your behalf.

 

We also use your date of birth to understand how old you are and therefore what types of events you may be interested in, so that we only send you information about events that you will hopefully like

 

Finally, we sometimes use your date of birth to understand who uses Backyard Nature.  This helps us to decide how best to run the Programme so that it is impactful and meaningful. 

Location Data:

–        Postcode

We use your postcode to send you useful information about other cool projects and events that are happening in your local area

Contact Data:

–        Email address

We use your email address so that we can communicate with you about Backyard Nature and also send you useful information about other cool projects and events that are happening in your local area.

 

We will send you a welcome email when you join the service and then periodically send you other, relevant emails (unless you ask us not to).

Marketing Data:

–        Marketing preferences

We use your marketing preferences to make sure that we only send you marketing material about Backyard Nature and other Semble related news, if you want us to

 

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

Your consent – this is where you have agreed to us processing your personal data. You are able to remove your consent at any time. You can do this by contacting backyardnature@semble.org

We have a legitimate interest – this means that it is in the interest of our business, and in the interest of how we conduct and manage our business, to make sure that we can give you the best experience and support in being a Backyard Nature Guardian and protecting your patch.  We always make sure that we consider and balance any potential impact on you and your rights before we process your data for our legitimate interest. 

To comply with a legal obligation – this means that we have to process certain parts of your personal data to make sure that we are complying with the law and any obligations the law imposes on us.

We also collect, use and share Aggregated Data for any purposeFor example, we may aggregate your Usage Data to calculate how many Backyard Nature Guardians access a certain part of our website. We may also aggregate your location data to understand how many Backyard Nature Guardians are protecting a Patch in a particular area, or where all the Patches are across the country.  Although Aggregated Data may be derived from your personal data, it is not considered personal data in law as this data does not directly or indirectly reveal your identity. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you (for example if we match up your postcode and your email address), we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

 

  1. WHO DO WE SHARE YOUR PERSONAL DATA WITH AND WHY

Sometimes we share your personal data with a very limited number of third-party service providers who support us to carry out certain business functions.  We have agreements in place with all of our third-party service providers which impose appropriate security standards on them.  We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions and the law. 

 

  1. INTERNATIONAL TRANSFERS

Some of our third-party service providers are based outside of the European Economic Area (EEA).  This means that sometimes, we have to transfer your personal data outside the EEA.  Whenever we do this, we will only transfer personal data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.

Please Contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

 

  1. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being used in a way that it shouldn’t (this includes being accidentally lost, used or accessed in an unauthorised way, altered or disclosed). In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

 

  1. DATA RETENTION

HOW LONG WILL YOU USE MY PERSONAL DATA FOR?  

We will only keep your personal data for the amount of time that is necessary for the purpose for which we are processing it.  Generally, this means that we will keep your data for as long as you are a Backyard Nature Guardian or until you ask us to stop processing it.  Sometimes, however, we may have to keep your personal data even where you have asked us not to, because the law requires us to. 

You should also bear in mind that we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

 

  1. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights over your personal data. 

You have the right to:

    Request access to your personal data.  This means that you can receive a copy of the personal data we hold about you and check that we are processing it lawfully.

    Request correction of the personal data that we hold about you. This means that if the personal data we hold about you isn’t accurate or is incomplete, you can ask us to update it (although, sometimes we will need you to verify that the new data is accurate).

    Request erasure of your personal data. This means you can ask us to delete or remove personal data where there is no good reason for us continuing to process it.  However, we may not always be able to comply with your request of erasure for specific legal reasons but we will tell you about these, if they apply, at the time of your request.

    Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and given your particular situation, you feel the processing impacts your fundamental rights and freedoms.  You can also object to us processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

    Request restriction of processing of your personal data. This means you can ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

    Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

    Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to continue to provide the service to you. We will advise you if this is the case at the time you withdraw your consent.

 

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

If you would like to make a request, please contact us at:

Email: backyardnature@semble.org

Address: Semble, The Ark, 237 Pentonville Road, London, N1 9NG, United Kingdom. 

 

How to complain

You can also complain to the ICO if you are unhappy with how we have used your data.

 

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

Helpline number: 0303 123 1113

 

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  • This is so we can send you info about nature activities near you and understand where Backyard Nature Guardians are protecting their patches. You can read more about this in our Privacy Policy.
  • Any questions? Contact backyardnature@semble.org for more info about Backyard Nature and/or how we look after your personal data.
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  • We need this to share info helping you become a Backyard Nature Guardian and to let you know about the latest news
  • This is so we can send you info about nature activities near you and understand where Backyard Nature Guardians are protecting their patches. You can read more about this in our Privacy Policy.
  • Any questions? Contact backyardnature@semble.org for more info about Backyard Nature and/or how we look after your personal data.

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  • Any questions? Contact backyardnature@semble.org for more info about Backyard Nature and/or how we look after your personal data.